You put it all on the line to form your business and to bring your new product or service … the next best thing … the latest craze … to market. Now you need to protect your ingenuity and your investment from infringement by others. Without protection, your trademarks, logos, product names, writings and illustrations—even your website content and marketing materials—are at risk to theft, robbing you of potential revenue and undermining your competitive advantage.

You may not have been first! Sometimes, unintentionally, your trademarks, logos or product names are too similar to something that may be already trademarked or copyrighted by another. The last thing you want is your new venture interrupted by legal action—such as a demand letter—stopping you from moving forward! I searched and there is nothing out there is something we often hear. Existing trademarks, logos, product names and other types of Intellectual Property assets are more likely to be uncovered through a proper search by a seasoned Intellectual Property attorney that can identify and help you steer clear of infringing on others’ Intellectual Property rights.

Protect your business by having a seasoned Privacy and Internet attorney prepare a Privacy Policy and Terms of Use which govern the use of your website, e-commerce site and mobile app. These documents inform users about how you collect, use and store their personally-identifiable information, while also governing the use of your sites and mobile app by users.  To the extent you don’t have these documents in place, you are putting your business at risk! In many instances, a Privacy Policy is even legally required.  And what if you already have these documents in place? Again, don’t leave your business exposed to liability or claims. These documents are not static and should be regularly reviewed by a seasoned attorney to reflect your current business practices and procedures.